Website - Cash flow?

Websites - Need cash flow?

It has always been our job to educate, help expand and promote other businesses.

When thinking out your website...you need to consider why do you want one!

Let's think about this for a moment:

1. To inform the general public about a specific topic.
2. To sell products or services.
3. Provide your opinion in the open.

Who is your audience?  

1. A specific group of people?
2. To a general/specific demographic location?
3. Openly and generally?

Once upon a time the only people you could sell to were locals or visitors.  Now you can sell to anyone in the world -- as long as they visit your website.

Now you have to figure out how to do that!!

1. Are you suave enough to work the internet to your advantage?
2. Do you know how to target a specific demographic location?
3. Do you know how to target a specific group of people?
4. Do you know the in's and out's of the Internet's ever growing search engine companies?
5. Do you understand how each search engine operates?
6. Do you understand how to take your website from last on the list to #1?

If you have a website that is for "information" only...does it really matter if it's on page one of all the search engines.  I would suggest you provide your web address to everyone you locate that is in need of your information.

If you want a website that sells services or products, then you're looking at ensuring your site has all the key elements in it so all the search engines can find it when someone puts in a search for your services or products.

Let's say you're selling something...if you don't see an increase in traffic to your business within 6 months, something is off -- not right with your website.

If you created your site yourself or had a friend or relative create it because you know if you don't have a website -- they won't come.  It's great when you get a wonderful deal on the creation of website, but has it been in your best business interests?

I know you're business with the day-to-day operations of your business -- keeping your doors open, employees happy and doing everything you can think of to bring in enough money to stay open.

Marketing Questions:

• How are your customers finding you?
• Where are you spending your marketing money?

You need to ask how people are finding you.  Keep track!!

If you're spending good hard earned money on marketing ploys that are not bringing in the business, then you need to stop!!

Once you discover what marketing adventure is bringing in your customers -- spend more time and money effecting it.  I had one client tell me within 6 months of her site going online -- her business quadrupled.  Now, she's been able to expand and excel because of her website.  Just to let you know...her website is reviewed and information is updated every 2-4 months.  And she discovered her website was cheaper to maintain than any other marketing experiment.

Think about what you're going to say before your mouth opens.